Welcome to the Website Prompt Test™
Your organization is being interpreted before it is engaged. But what is AI actually telling prospective customers, decision-makers, and others about your organization?
The AI Visibility™ Website Prompt Test™ is a self-facilitated executive experience designed to help you observe and preserve evidence of how an AI system discovers, describes, and differentiates your organization.
You will work with actual AI-generated responses, record what appears, and consider what the evidence may mean.
This is not an audit, diagnostic, performance assessment, or scorecard. It is a structured opportunity to examine evidence before drawing conclusions.
Begin With the Essential Experience
Three observations. One meaningful starting point.
The Essential Experience guides you through three observations:
- Discovery: How does AI initially identify or introduce your organization?
- Representation & Clarity: How does AI describe what your organization does?
- Differentiation: How does AI distinguish your organization from alternatives?
You will preserve the original responses and record your observations without attempting to improve or influence the answers.
The Essential Experience stands on its own. You may stop after these three observations or choose to explore the evidence more deeply through the optional Comprehensive Experience.
Continue With the Comprehensive Experience (Optional)
Explore the evidence more deeply.
For executives who wish to continue, the Comprehensive Experience includes three additional observations:
- Authority & Evidence: What sources or signals appear to support the AI’s statements?
- Comparative Positioning: How is your organization positioned in relation to alternatives?
- Patterns & Consistency: What patterns emerge across the evidence you have already collected?
Observation 6 brings your findings together, helping you recognize patterns, consistencies, and differences across the evidence you’ve collected. This broader perspective can help you make informed decisions about how your organization positions itself to better compete for and capture opportunities.
No additional AI prompt is required for Observation 6.
Already completed the AI Visibility™ Evidence Test™? You may continue directly with Observation 4 of the Website Prompt Test™, using your previously collected evidence and reflection records as directed in the Test.
Optional Participant Workbook
Keep your evidence organized, accessible, and ready for review.
The AI Visibility™ Website Prompt Test™ Participant Workbook V1.0 gives you a convenient way to capture and organize your evidence, from original AI responses and your observations and reflections to questions you may want to explore later.
Having your evidence in one place also makes it easier to review your findings, recognize emerging patterns, and consider what they may mean for your organization.
The Workbook is optional. You may use it alongside the Test or record your evidence in another format.
Before You Begin
Preserve the evidence before interpreting it.
To obtain more meaningful evidence, begin each prompt in a fresh, ordinary AI conversation. This helps reduce the risk that previous conversations, instructions, or information about your organization will influence the AI’s response.
Do not use a conversation inside a project, workspace, custom assistant, or other environment containing organization-specific instructions, files, prior discussions, or supplied context.
Follow the Test’s instructions for recording your prompts, preserving original responses, and distinguishing the evidence from your subsequent observations and reflections.
Avoid regenerating, coaching, or correcting an initial response before you have preserved it.
The Test provides the full methodology and instructions. Please review them before beginning.
After Completing the Test
Your evidence is a starting point. What you do with it could shape your next opportunity.
What you observe may confirm your expectations, raise new questions, reveal differences in how your organization is represented, or suggest matters worth examining further.
The Website Prompt Test™ ends when you complete your chosen experience. You decide what happens next. Your findings may be sufficient, or they may prompt you to explore what the evidence means for your organization’s visibility, differentiation, and ability to compete for and capture opportunities.
If you would like assistance with the Test, guided interpretation, or a broader Opportunity Readiness™ conversation, you are welcome to contact Brickman.